Corporate event management, logistics & project management.
I lead conferences & complex business events from planning through execution. Bring me in to lead the full event, own major workstreams, or help strengthen how an established event is run.
I work across in-person, virtual, and hybrid events, from one major conference to broader event programs.
01
Full Event Leadership
Need someone to manage your entire event, from planning through execution?
I handle the strategy, the planning, the vendors, the budget, the run-of-show, and the on-site execution, integrating with your existing team and workflows so nothing falls through the cracks.
Even better, I'll bring over fifteen years of event experience to every decision along the way, from the big strategic calls down to the smallest logistical detail.
The engagement can cover one major event or a full year of programming, whatever your business needs to hit its goals.
What that means for you
You have one experienced person holding the full picture.
Ideas get pressure-tested against budget, timing, logistics, and feasibility before they become expensive problems.
Teams know what they own.
Decisions have somewhere to land.
And you don’t have to personally connect every workstream just because the event sits under your department.
Best for
Major conferences, customer and user events, summits, executive programs, sales events, and other substantial business events that need experienced event leadership.
Engagements typically run three to twelve months, sometimes longer or ongoing.
02
Event Logistics & Project Management
Need someone to manage a specific event project or workstream?
I can take ownership of a specific event project or workstream, from planning through execution.
That could be up to and including: registration & attendee logistics, venue/hotel & F&B, speaker or executive logistics, sponsorships, virtual or hybrid delivery, onsite logistics, or another substantial workstream.
Within that scope, I can manage the plan, budget, vendors, timelines, decisions & execution, while coordinating closely with the larger event team.
What that means for you
You can add experienced event leadership exactly where you need it, without changing who owns the event overall.
I take responsibility for my scope, bring the structure and operational rigor to keep it moving, and work as part of the team already in place.
And because my experience extends beyond a single logistics specialty, I can bring context and judgment to the decisions I'm responsible for rather than treating my piece of the event in isolation.
Best for
Events where overall leadership is already covered, but a specific logistics workstream needs experienced ownership.
Also a strong fit for event agencies looking for a senior partner to lead a defined part of a client program.
Engagements typically run one to six months, sometimes longer.
capabilitiesAreas of Expertise
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Event Logistics
End-to-end event logistics
Venue sourcing & space planning
Hotels, room blocks & accommodations
Food & beverage
Registration & attendee logistics
Sponsorship coordination & fulfillment
Transportation, staffing & event flow
Shipping, load-in & vendor logistics
Executive dinners & ancillary programs
Run-of-show development
Onsite event management & execution
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Event Strategy & Programming Development
Event objectives, audiences & KPIs
Event concepts, formats & programming strategy
New event program development & launches
Existing event program growth & improvement
Event planning frameworks, workflows & processes
Playbooks, SOPs, templates & planning tools
Sponsorship strategy & revenue opportunities
Event measurement & ROI strategy
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Event Project Management
Master project plans, workbacks & timelines
Cross-functional team coordination
Roles, responsibilities & ownership
Vendor & partner management
Deliverables, dependencies & decision tracking
Stakeholder communications & approvals
Risk management & contingency planning
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Financial & Commercial Management
Event budgets & financial modeling
Budget management & expense tracking
Venue proposals & cost comparisons
Vendor negotiations & contract management
Hotel concessions, attrition & room-block commitments
Financial risk & contractual obligations
Event cost analysis, optimization & financial recommendations
Financial reporting & cost allocation
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Content & Speaker Management
Agenda & session coordination
Speaker sourcing, contracting & logistics
Speaker communications & preparation
Presentation & production handoff
Keynote & executive speaker logistics
Onsite speaker management
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Event Technology & Reporting
Registration platforms & attendee data
CRM integrations & event automation
Event attribution, pipeline & revenue reporting
AI-assisted event workflows
03
Event Operations Consulting
The event works. Does the way you produce it work just as well?
In my experience, successful events can often grow faster than the systems behind them.
Planning may live across disconnected spreadsheets, inboxes, and individual people. Roles that were obvious when the event was smaller become fuzzy. Budgets become harder to manage. The team is rebuilding the same information every year. And leadership may be investing significantly in the event, without a clear view of what it produced.
I look at how the event is being run, identify what’s creating friction or unnecessary risk and where the current approach is holding the team back, then help build a stronger way to manage it.
What that means for you
Your team spends less time rebuilding plans and tracking down information, with clearer ownership of who is responsible for what.
You have a better view of the budget, the results, and what actually happened, so you can make smarter decisions about the next event.
Best for
Established or growing events that have outgrown the way they’re currently being managed and need stronger systems, processes, and measurement behind them.
Especially useful for recurring events where the team is rebuilding too much each time, responsibilities have become unclear, or the systems that worked when the event was smaller are no longer keeping up.
Engagements typically run three to twelve months, sometimes longer or ongoing.
04
Strategy Session
Have a question that needs strategic input, but doesn't warrant a full engagement?
We spend a focused hour on the event questions you're working through.
You'll walk away with recommendations and a follow-up summary for you or your team.
$300 per session.
What you can expect when we work together
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Strategy tied to actual business goals
Every decision, from format to content to spend, gets mapped back to what the event is supposed to do for your business. Pipeline, retention, sponsor renewals, executive positioning, whatever the goal, the design serves it.
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You stop being the bottleneck
I own the event or the workstreams we agree on, end to end. Vendor conversations, decisions, approvals inside scope, status, and escalation only when it matters. You get your strategic time back.
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Numbers you can bring to the board
Success metrics defined up front. Tracking built into registration, content, and the post-event handoff to Sales when event measurement is part of the scope. After the event you’ll have post-event analysis tying the event to pipeline, revenue attribution, and attendee outcomes (where that reporting is included in the engagement.)
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Nothing falls through the cracks
Run-of-show, vendor management, registration, speaker prep, F&B, AV, sponsor activations, onsite execution. Whether I’m leading the whole event or a defined part of it, I take ownership of my scope from planning through execution.
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An experienced sounding board on call
Strategic calls, sanity checks, the vendor negotiation you don't have time for. I've made these decisions on high-budget B2B events for almost twenty years. You get that judgment in the room with you.
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A stronger way to run the event
If the event has outgrown the systems behind it, I can help fix those too. Clearer ownership, stronger workbacks, better budget visibility, useful documentation, cleaner workflows, and better event data give your team a stronger foundation for this event and the next one.
How I Work
1. Understand your goals
Why does the event exist? What is working now? What isn't? What has changed? What does the next version need to do better?
Before building anything, I want to understand both the event and the business context around it.
2. Build the architecture & plan
Budget, workback, vendors, logistics, content, registration, roles & ownership, run-of-show, and the workflows that hold it all together. Everyone knows what they're responsible for, what needs to happen next, and how their piece connects to the rest of the event.
3. Lead, measure & improve
I lead from planning through the event itself, keeping the strategy, budget, operation, and business goals connected as decisions get made. Then we measure the results, understand what the event contributed to the business, and use that information to inform what comes next.
This probably isn't the right fit if...
✗ You're looking for the lowest-cost option, and price is the deciding factor over experience.
✗ Your event is in two weeks and you need someone to parachute in cold. (Smaller logistics can occasionally work on tight timelines, but full-service engagements need runway.)
✗ You're hoping a great event will fix a broken go-to-market strategy. Events can support business and marketing goals, but they can't replace the strategy around them.
✗ You're planning a wedding, gala, or social event. I work on B2B corporate events: conferences, user events, sales kickoffs, and flagship programs.
✗ You're looking for someone to handle entry-level event coordination or admin tasks. My work focuses on event management, project management, and taking ownership of defined event workstreams.
X You need someone in a full-time, embedded role. I work independently on contracted engagements.
FAQs
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What kinds of events do you typically run?
Conferences, user and customer events, summits, sales events, executive programs, and other complex business events. I work across in-person, virtual & hybrid formats, from one major event to broader event programs.
My experience spans B2B technology, professional services, legal, healthcare, and other industries, but the type and complexity of the event matter more to me than the industry.
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We already have an in-house team. How do you fit in?
Most of my engagements involve working alongside an existing internal team, agency, or both.
If you need someone to lead the event overall, I can take ownership of the full program. If overall leadership is already covered, I can own a defined logistics workstream or help strengthen the systems and processes behind the event.
The scope depends on what you already have in place and where experienced ownership is most useful.
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Do you work with event agencies?
Yes. I can join an agency team for a specific client program or event, including taking ownership of a defined logistics scope or providing additional experienced event manager capacity.
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Do you do virtual and hybrid events, or only in-person?
All three. I’ve produced in-person, virtual & hybrid events, including programs with attendees, speakers, and teams across multiple time zones. I also hold PCMA’s Virtual Event and Meeting Management certificate.
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How long does an engagement usually run?
Engagements vary depending on the event, timeline, and scope.
I can manage a specific project or workstream, lead an entire event, or work with a team across multiple events. Strategy Sessions are single working calls.
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How far in advance should we start working together?
It depends on the event and what you need me to own. Major conferences and Full Event Leadership engagements generally need more runway, while a defined logistics scope, operations consulting engagement, or Strategy Session may be able to start closer to the event.
If you’re not sure whether there’s enough time, send me the event date and what’s already in place.
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What does it cost to work with you?
Engagements are custom-scoped based on the event, the timeline, and what you need me to own. Project fees are based on the scope and level of responsibility rather than blocks of hourly support.
Strategy Sessions are $300. For larger engagements, I’ll recommend a scope and provide a proposal after I understand what you need.
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What is the best way to contact you?
Fill out the form on my contact page or email me at info@janessapk.com
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